At Primo Lounge, we’re more than a cigar destination—we’re curators of a lifestyle where heritage, craftsmanship, and modern luxury converge. As the flagship experience of The American Cigar Co., Primo Lounge honors the rich legacy of American cigar culture while embracing the refinement and inclusivity of a new generation of enthusiasts.

Our humidor showcases a thoughtfully curated collection that balances the enduring appeal of legacy brands with the innovation of today’s most sought-after boutique labels. From time-honored icons to emerging craft producers, each cigar is selected not just for quality, but for its story, its character, and its ability to create moments worth remembering.

Anchoring our portfolio are three signature house lines. Antebellum is a bold, 100% American-grown puro that pays tribute to 19th-century cigar tradition. Exsul offers a luxury Dominican expression, hand-rolled in the traditional entubado style using the finest Cuban-seed tobaccos. Americana, our homage to the Golden Age of U.S. craftsmanship, evokes a time when cigars were both a daily ritual and a symbol of cultural pride.

Together, these offerings create a richly layered and ever-evolving experience—one that invites both seasoned aficionados and curious newcomers to discover cigars not just as products, but as reflections of history, taste, and identity.