Elevate Your Experience, Where Cigars and Community Ignite Sophistication.

Primo Lounge by The American Cigar Co. blends tradition and modernity, honoring American cigar heritage with sophistication and inclusivity. Coming soon to locations around the world, it’s a welcoming space where quality, connection, and luxury come together.

Primo Lounge — The Smoke & Oak Edition: Launching first in the U.S., the Smoke & Oak Edition offers a curated pairing of premium cigars and fine American bourbons—rooted in the stories, flavors, and rituals explored in the book Smoke & Oak: The Shared Legacy of Bourbon and Cigars. This experience celebrates regional terroir, artisanal excellence, and the enduring craft of American luxury.

A whiskey glass next to a Exsul cigar

  • Highest-quality filtration and ventilation systems

  • Curated Cigar Selection offering 'In-house' and 'Legacy' brands

  • Certified Cigar Sommelier staff

  • Cigar pairings include

    • Fine Spirits & Cocktails by Primo Mixology

    • Wines and Beers

    • Coffees, teas, soft beverages

    • Small plates menu

    • Private cigar lockers

  • Experiences led by Master Cigar Sommeliers

  • Select entertainment with live Jazz and Blues

  • Private Rooms for Members and more.

American hospitality redefined: Where comfort meets premium experiences.